Your membership organization represents a convergence of interests for a group of companies or individuals. This presents you with a unique set of challenges, many of which for-profit companies do not face. This means you have specialized information needs that require a unique research company that understands the dynamics of membership organizations. Real Measures, Inc. (RMi) is that company.
John Burnham, the founder of RMi, has more than a decade of specialized experience conducting research for well over a dozen well-satisfied membership organizations. He has worked as a research manager within membership organizations, and as an outside consultant for many more. He has sat on both sides of the table.
RMi understands that we must listen to you in order to meet your specific information needs. One size does not fit all. Canned research gives canned results. Real, customized research gives real results. In the increasingly competitive membership organization market, you need real results.
Conducting effective research for membership organizations requires specialized experience:
RMi understands the process of involving members (or not involving them) in the launch of a research market.
RMi knows how to work effectively with committees, task forces and boards of directors.
RMi has more than a decade of experience building valuable information products around members’ common goals.
RMi grasps the political and data-related implications of:
-- Tiered membership structures
-- Member segmentation
-- Allied associations and societies
-- Membership growth and retention
-- Primary member needs
-- Supplier member needs
-- Privacy and confidentiality concerns
-- Public relations
-- Government relations
-- Anti-trust issues
RMi leverages its dedicated experience to meet and exceed your specialized information needs
Contact RMi today.