“The opposition is indispensable. A good statesman, like any other sensible human being, always learns more from his opponents than from his fervent supporters.” – Walter Lippmann, 1939	John Burnham President and Founder of Real Measures, Inc. John Burnham is president and founder of Real Measures, Inc. (RMi). He has more than a decade of specialized experience, as both a client and consultant, designing, conducting and managing statistical programs, surveys and economic analysis for corporations and the membership organization and event sectors. John applies his understanding of the collection, management, analysis and dissemination of quantitative and qualitative information to help RMi’s clients leverage their resources to produce high quality reports, analyses, statistical programs, press releases, fact sheets and white papers John designs and implements programs to collect data on: Best practices benchmarking Customer and member satisfaction Compensation Cycle time Economic impacts Financial operating ratios International trade flows and practices Market size and segments Regulatory issues Trade show feedback from exhibitors and attendees John has has helped design and implement more than eighty different research projects for more than forty different organizations. His survey research experience includes all facets of survey project design and implementation, including: survey instrument design; database design; data quality analysis and follow-up; participation maximization; in-depth data analysis to identify trends and issues; report design; presentation of results to staff, boards of directors, the press and conferences; and preparation of marketing, government relations and public relations materials. John is familiar with many popular software and database technologies and works with clients to incorporate, analyze and leverage existing data into new and more useful knowledge that informs more effective action. John earned his M.A. in economics from George Washington University in Washington, DC and his B.A. in Economics from the University of Texas at Austin. He is a member of the American Society of Association Executives (ASAE), GWSAE Network, National Association for Business Economics (NABE) and National Economists Club (NEC). Contact Information: Telephone: (703)371-5210 Fax: (703) 351-9585 Email: johnb@realmeasures.com
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