Your event is in a unique sector that has specialized information needs. To meet these needs, it is best to work with a research firm that has in-depth knowledge of your specific challenges, such as:
Quote of the moment: “The greatest of faults, I should say, is to be conscious of none.” – Thomas Carlyle, 1841		Drawing attendees with an interest in your event, based on:     -- Industry     -- Business resource needs     -- Profession or area of knowledge     -- Geography     -- Specialized personal interest or shared history
		Attracting exhibitors who will have a successful opportunity to sell
		Obtaining quotes from attendees and/or exhibitors to use in your marketing materials
		Signing up speakers that will appeal to your audience
		Finding out which location most appeals to your attendees and/or exhibitors
		Discovering logistical and other problems from prior events and the degree to which these problems might inhibit participation in your event
		Ascertaining the desired frequency of event
		Determining reasons for not participating in the event
		Performing competitive intelligence on competing events and their strengths and weaknesses
		Obtaining feedback on participants’ perceptions of their experiences with selling, product/service availability, networking, educational, cost/benefit and other aspects at your event
		Determining demographics of your event participants
		Establishing the purchase authority for those who attend your event
	To really know, it's necessary to really measure.  Getting Real Measures means:
		Asking the right questions of the right people in the right way to get clear, relevant answers
		Verifying data through analysis, experience and plain common sense
		Presenting results in a clear and useful way
	Contact RMi to get you the information you need for a successful event!
	Copyright © 2002 Real Measures, Inc.